For every cultural (or not) fest in college, we had an event called "Mad Ads"...the ginormously talented group of super intelligent 'cool-guys' in these events would come up with uber creative gibberish that the rest of us mere mortals would laugh at and remember for the rest of our lives. Somehow when these species graduate, they dissipate into dark matter. They NEVER evolve into the people making Television Advertisements, or Television Adverts, or TV Adverts, or TV Commercials, or TVCs...wait..."evolve" points at growing into something better...what's the opposite of evolve? Devolve? Anyway, I'm devolving my thoughts here. SO...yeah, where do these people go? I think the corporate monster chewed them up and spat these ads out.
Look at the ads that are on TV now-a-days!! Sometimes I just want to eat my eyes because they see such horrendous television. With Priyanka Chopra cutsie-ing it up in the "I hate the Chip-Chip" ad....or Sonam I-have-no-intonation Kapoor in the most irritating ad of all time while she pukes out the words "I am just like you". Even when you see some healthy brand-eats-brand competition ads with Samsung and Micromax....ALL the ads on TV are annoying!! It's like we're back in the 90's! Devolving. Again.
I loved the 80's...peppy jingles, sprightly tunes, brightly smiling non-actors over shadowed the bad TVCs...but in today's world, we have no overshadowing; because we're in an eclipse of derailed intelligence.
Note to brands : We are not stupid. Give us back our Mad Ad dudes!!
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